2011 is Winding Down

  There are some big events about to occur.  One of them...supposedly, is going to be the end of the world.  Psh.  Another big one is that I have submitted my graduation packet and now just need to ensure I survive this and next semester.  This one won't be so bad but next spring will be hard.
  Spring Semester Schedule:
MWF: Managing Organizations and People
TR:  International Management
        Science, Technology, and Modern Society
        Public Relations Agency
        Communication Research (A basic stats class for JCOM majors)
Online:  Mass Media Law
Internship:  The Image Foundry
All of these equals an equivalent load of 21 credits.  I will continue working part-time at Sam's Club and my dear wife will have to manage without a husband for a period of time.
  I am excited for the internship.  Daniel Felsted, owner of The Image Foundry, is a man of great talent  and immense knowledge.  He is requiring a lot of me and though I don't feel I am up to the tasks, I will make myself so that I am.  I will be writing press releases, doing market research, contacting previous and current customers to survey them and see what else the can be done for them, creating how-to videos on various processes for future employees, and whatever else Dan sees fit to give me.
  I will also be directing/planning 2Cure Cancer again.  This year will be awesome.  I learned a lot from last year and will not make the same mistakes.  During Christmas break I will be making the necessary contacts, seeking sponsors, and begin the advertising process 4 months prior to the event rather than just weeks before.  I developed some great business relationships with folks here locally that I will be able to cultivate even more this year and hopefully 2Cure Cancer will be able to really help someone out there.
  It will be a hard semester but I'm looking forward to the stretching and pulling it will cause.  Either I get stronger and overcome or stop allowing myself to be tugged, eventually get ripped apart, and fail.  The latter is not an option.

Workin' on muh fitness!

One year ago my oldest brother made a commitment to lose 100 lbs in a year.  When the time came, he was shy of that goal by 12 lbs or so.  However, during that year, I've watched my brother transform in to this active human being who has energy and can go out and play with his kids and not break a sweat.  It has been awesome to see such a physical transformation.

Two years ago, I had a similar experience.  I decided to join AFROTC, already knowing I was over my weight limit.  I weighed in at 247 lbs at the rip old age of 23.  Most folks look at my 6 foot 1 frame and though, nah, you can't be nearly 250.  However, my knees could certainly tell.  Four and a half months into my ROTC career I weighed in at 202 lbs.  It was an amazing journey with a lot of sacrifice, mainly from my awesomely supportive wife who let me spend insane amounts of time working out.

Now, due to circumstances both within and without of my control, my ROTC career is at an end but I am in need of still being physically fit.  I refuse to go back to 250.  I wasn't happy with myself, with life, and much else.  I didn't feel as confident in certain clothes and I would refrain from certain activities (swimming mostly).  So, back to my stud of a brother.  He has made a goal to lose another 70 lbs. by 12 September 2012.  So, I figured, if my brother, a father of four kids and husband to a sweet wife, could do that, surely I can man up and do something in a year.

My goal is to participate in at least ONE half marathon and at least ONE Olympic distance triathlon.  To do this...first and foremost I need to get back in shape.  Mainly being able to run 3+ miles at a good pace, increase my swimming distance, and get my butt use to being on a bike for 20+ miles.

So, what does this have to do with creating a new page on my blog you ask.  Well, this is my other method of being accountable.  I don't care if anyone reads what I write, I'm not writing this for any singular person or groups of persons.  I'm doing this so that I am accountable to, if nothing else, my blog.  I have a personal trainer to be accountable too in regards to my diet. (If any of you saw what I ate in a day, you would understand my reasoning for getting a trainer.)  However, it is the fitness that I need to be accountable too.  

This blog will be the means to my end of being accountable for my fitness.  I will updates this each and every day I workout.  I will post my weight each and every day and my workout for the day.  I do this to the end that I might be a healthier person, take control of the health of my body, and ensure that I can be the healthiest husband to my beautiful wife who, ultimately, is my drive.  

On to bigger and better things.

A new semester has begun with all of its fun and not so fun things that go with that.  Thus far I have enjoyed all of my classes.  My Law & Politics has a lot of reading that I'm already somewhat behind on.  Multimedia Boot camp has taken me to boot camp in regards to my not staying on top of when stuff is due.  PR Research is rather interesting and I am looking forward to getting to the meat of the semester.  Lastly, my one business class, an entrepreneurship class, will be a hand full.  My group is to come up with a business plan, present it to my teacher and a board of other teachers to gain their "trust" to give us $150.  With that we are to register as a legitimate business and make enough money to, at a minimum, pay my teacher back $225.  Quite the return huh?  At any rate, it is going rather well.  At least the planning stages.  I need to do some redesign work on our website which is currently HversusZ Supplies (the link is to the left under current project) but will be changed to  Dead or Alive Supplies.

Working in the Tire Mounting Area in addition to school and everything is already getting rather intense as to my personal schedule.  I work anywhere from 22-30 hours a week at Sam's Club, go to school full-time, am a vice president of a club on campus that is affiliated with AFROTC, trying to start up a business, and working as the student web administrator for the JCOM Department.  What it comes down to is that I'm glad I have an awesome wife who supports me.  If I didn't have her, I would be rather lost and not have a lot of purpose to what it is that I do.

Don't get me wrong though.  With all this going on I am excited for the semester.  It has turned out to be a lot more than I anticipated, however, it is a good thing.  A little struggle is good for a person.  As my dad says, "It builds character".  My response, I already have plenty of character, why do I need any more?

The end of a great ROTC career...

  So, the day finally came when I was told what my future will and will not hold.  As for what it will not hold is that of being an officer in the Air Force, at least through ROTC.  I am still kind of toying with the idea of finding a guard or reserve unit in need of a Public Affairs Officer who could hire me on and sponsor me for a slot to OTS.  However, I can't really pursue that course until I graduate. So, in the mean time, this is what my future does hold.
  School!  Work!  and whatever else is thrown at me.  I am pursuing better health with a renewed effort due to all of this.  I want to lose about 10 lbs or so by Christmas and also train for a half marathon for next spring.  Also, I need to do ridiculously awesome in school for the next several semesters to raise my currently decent gpa.  Gratefully I have a wonderful wife who supports me in whatever I do so long as it makes me happy, and is also a good decision for myself and us as well.
  So, in light of all this, I'm now in the process of trying to register for fall semester classes to pursue a minor in Management.  I have tried to align everything so I can graduate in three semesters, but, depending on how school goes and some other opportunities, it might be four.  Oh well, we will just have to see.

So, here's the deal.

  Well, I made it to Field Training Unit 4 at Maxwell AFB.  TD-0, check.  TD-1, check.  TD-2, check.  TD-3, nope.  At in-processing I weighed in at a hefty 210 lbs instead of the 208 lbs I should have been at.  Actually, 208 is my maximum weight, I shouldn't have weighed anywhere near that.  So, in light of my fatness, I was sent home on Training Day 3.  Two years of hard work, losing 45+ lbs shot down due to 2 lbs.
  Here is the bizarre thing.  The day before I left, I weighed myself on my digital scale and came in at a whooping 206 lbs with clothes on.  According to the Air Force and how they drop two pounds for clothes, I would have been at 204...4 pounds under my max weight.  So, somewhere between home, SLC, and Maxwell AFB I gained 6 pounds.
  Again, my dear wife and I are playing the waiting game.  The wonderful cadre at the detachment went through the regulations, found the paragraph on page 134 where we could fight for me to obtain a waiver and go next year.  The downside, it is about a two week wait.  What am I waiting for?  Well, if I get the waiver, I enter my POC (Professional Officer Course) years, continue ROTC, and head to field training next summer.  Upside is that I do not have to go through Field Training Prep. for a third round.  YAHOO!  However, if I don't get the waiver, I'm officially done with AFROTC and the likelihood of me obtaining a commission in the USAF becomes extremely slim.  I could try OTS but my chances would be probably less than 1%.
  So, what am I doing now?  Well, I'm working out like mad.  I workout anywhere from 10-12 hours a week, run at a minimum of 10 miles a week, and doing cross training.  I'm starting to swim again I will start throwing in some cycling into the whole mix.  Needless to say, if I go to field training again next year, I will be a human rock ready to max the PFA or close to it.  If I don't go to field training, than I plan to register for a half marathon for next April and I am contemplating doing a full marathon August of the same summer.
  At any rate, I am enjoying being at home with my wife and doing more with her.  Also, I got to spend more time with my in-laws, spend some time in Lake Powell, and I get to enjoy my summer.  Though, I wish I was in Mississippi right now, for whatever reason, here I am.  I'm also learning about Google+, working on making this upcoming year of Arnold Air Society rock, and just having fun.

The Dreadful Wait

  Well, now I'm play this awesome waiting game.  DoDMERB is currently in the process of medically clearing me.  The issue, I may have atopic dermatitis, or eczema, or a severe case of dry skin, or something else.  No one really knows, not even the specialists I saw the the U hospital two months ago.  She didn't specify whether it was one or the other and the Air Force decided I wasn't medically cleared to be in the Air Force.  So, now I'm fighting the whole thing so I can be in the Air Force.  

  I have now been waiting for nearly a month and still nothing.  I am supposed to leave in less than three weeks.  Worse case scenario, I wait till the 22nd of this month and than someone from the detachment sends a medical waiver request to the Surgeon Generals Officer of the Air Force.  From there I have about an 80% chance of getting in.

  I'm not a fan of this waiting game however it is a game I must play.  In the mean time I'm working out 5-6 days week, running about 10-13 miles a week and doing who knows how many push-ups and sit-ups a day to maintain good health.  It is hard on me and hard on my wife.  It is just hard not knowing.  

  In the mean time.  I do get to workout, spend time with my wife, work, and start working on the coming year for Arnold Air Society.  Should be a fun next couple of weeks.  

Online Reputation Assignment

To: Stephanie Harries

From:  Tom Broschinsky

Date:  6 April 2011

Regarding:  Online Reputation Assignment

  Stephanie is pursuing a degree in Journalism and Communications with an emphasis in Public Relations.  She is also pursuing a minor in Health.  She enjoys traveling and has been to various destinations from Hawaii to Spain.  After graduating she wants to pursue a Public Relations career in the fashion industry.  

·         Stephanie Harries is the second oldest of four girls in her family.

o   This is her families blog - http://harrieshappenings.blogspot.com/

·         Her parents are Scott and Lisa Harries and have been married for 29 years.

·         She is an alumna from Hart High School in Newhall, CA.

·         While attending Hart High School she was on the cheer squad.

·         After graduating high school she attended UCSB and cheered for one year.

·         She is a Journalism and Communication Major with an emphasis in Public Relations and a minor in Health.

·         She has her own online portfolio:

o   http://stephharries-steph.blogspot.com/

·         She also has an active Facebook account:

o   http://www.facebook.com/profile.php?id=1484918865

·         She has traveled to Spain and Argentina.

·         Stephanie is a certified Pilates instructor.

·         While in Brenda Cooper’s Media Smarts class she was in a group with Andrew Brown and Kasey Vandyke.

o   Their group name was Afro Mullett.

o   They did a group blog on Racism.

·         She currently has a sister and cousin attending USU.

·         Her oldest sister had a baby girl within the past year.

o   http://benandria.blogspot.com/

·         In the past year she has been to Maui and Las Vegas.

·         While she and her family were getting ready to go on a trip, the airplane they were in slide on the runway into a snow bank.

o   http://www.youtube.com/watch?v=S2pUSp3rgUU

USAF ROTC FTU Here I Come

  After two years of hard work, sacrifice, and much working out, I was awarded an enrollment allocation to head off to field training this summer.  I will get to spend 28 days between Maxwell AFB and Camp Shelby being evaluated on my ability to lead in stressful and non-stressful situations (though, I doubt those exist).  At any rate, both Jentry and I are extremely excited.  Last year, after working off 45 pounds and attempting to manage my time with school, ROTC, and my wife, I wasn't selected.  It was unbelievably hard.  I had spent so much time preparing and working towards getting an EA.
  At any rate, now I'm waiting for my DODMERB to be certified and to find out which FTU I'm going to, then I'm off.  It will be an exciting adventure.  Am I nervous, yes.  Am I excited, Yes.  Will it be awesome, lets hope so.
  Key:  USAF ROTC FTU = United States Air Force Reserve Officer Training Corp Field Training Unit
            DODMERB = Department of Defense Medical Examination Review Board

Mountain West Regional Public Relations Conference

  I had been debating for a couple of months whether or not I was going to head to the conference.  I knew it was going to be beneficial, that wasn't the issue, the cost.  Ya, $40 isn't a big deal to some, but, bills and all that stuff catch up quick.  At any rate, some local businesses, namely ChemDry, was willing to sponsor a handful of students and take care of their registration.  Wonderfully, I was one of those students.  

  Though I wasn't able to the full amount of time, those who I listened to present were great.  Yesterdays highlight was Nick Dragon.  He spent the better part of 50 minutes talking about how to appropriately network both face to face and via LinkedIn.  I was able to see some mistakes I've made and where I have room for improvement.  I've already went through my LinkedIn account and made some changes, hopefully for the better. Also, in the midst of his presentation, I found out he works for IHC.  When I found this out I just about jumped out of my chair and yelled, "Hey, I've been organizing a charity event for the past year to benefit Logan Regional Hospital's Cancer Center, wanna help!?!"  Instead, I waited until the end and spoke with him about the event and he said he would place the 2Cure Cancer information on the McKay Dee Hospital Facebook page which has approx. 1,400 fans. WAHOO!  Even better, Christina Roberts at the hospital gave me the okay to send him the information  

  Today, the two presenters I was able to listen to were great.  Marshall Thompson talking about the love/hate relationship between journalists and Chris Thomas talking about public relations in the Greater Salt Lake area his college experience with the whole thing.  Both were enjoyable and I took away some great things.  Being accessible to reporters/journalists, providing information immediately (if possible), and making sure that I stay involved.

  Overall, a wonderful experience.  Something I definitely look forward to for next year.

CVAIA Media Pitch Final

Kate Rouse,

  For the past couple of months you have been writing in the Herald Journal’s Enterprise section.  I’ve had the opportunity to read over several of your articles and noticed that much of what you were writing on was a focus on small, locally-owned businesses in the valley.

  The Cache Valley Area Investors Association is a local organization that has had a presence in the valley since 2007.  The founder, Preston Parker, is a local entrepreneur and lecturer at Utah State University’s department of Journalism and Communication.  His purpose in creating CVAIA was to help people become more satisfied with their work and their lives.

  Cache Valley Area Investors Association main goal is helping others realize the American Dream of financial independence.  This is done through a process of making money work for the individual rather than working for their money, this is known as creating passive income. 

  If people learn the right mentality and approaches to investing, they can all be successful in what they desire.  People should be able to spend their time doing something they love, not just a job that provides an income.  Passive income largely makes this possible.  There are many organizations with the stated goal of helping people understand the relationship between assets, liabilities, income, expenses.  They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Street.

  Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income.  CVAIA embraces the Law the Attraction, Law of Abundance, and Law of Exchange.  CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.

  I would like to meet with you next week, Monday or Tuesday, to provide you with additional information about CVAIA.  I feel that a story about our organization would fit nicely into your pieces about locally-owned businesses.

Very Respectfully,

Thomas Broschinsky

Public Relation Specialist

tom.broschinsky@gmail.com 

435.770.7675

CVAIA Media Pitch Draft

Kate Rouse,

  For the past couple of months you have been writing in the Herald Journal’s Enterprise section.  I’ve had the opportunity to read over several of your articles and noticed that much of what you were writing on was a focus on small, locally-owned businesses in the valley.

  The Cache Valley Area Investors Association is a local organization that has had a presence in the valley since 2007.  The founder, Preston Parker, is a local entrepreneur and lecturer at Utah State University’s department of Journalism and Communication.  His purpose in creating CVAIA was to help people become more satisfied with their work and their lives.

  Cache Valley Area Investors Association has their main goal of helping others realize the American Dream of financial independence.  This is done through a process of making money work for the individual rather than working for their money, this is known as creating passive income. 

  If people learn the right mentality and approaches to investing, they can all be successful in what they desire.  People should be able to spend their time doing something they love, not just a job that provides an income.  Passive income largely makes this possible.  There are many organizations with the stated goal of helping people understand the relationship between assets, liabilities, income, expenses.  They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Street.

  Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income.  CVAIA embraces the Law the Attraction, Law of Abundance, and Law of Exchange.  CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.

  I would like to meet with you next week, Monday or Tuesday, to provide you with additional information about CVAIA.  I feel that a story about our organization would fit nicely into your pieces about locally-owned businesses.

Very Respectfully,

Thomas Broschinsky

Public Relation Specialist

tom.broschinsky@gmail.com 

435.770.7675

Draft Press Release 4: Cause Promotion

FOR IMMEDIATE RELEASE:

3 March 2011

DONIELLE MOJAZZA, SQUADRON COMMANDER

ARNOLD AIR SOCIETY – JOHN K. CANNON SQUADRON

123.456.789

blah.blah@aggiemail.usu.edu

The Fight Against Cancer is being Waged Locally

John K. Cannon Squadron hosts 2Cure Cancer to benefit Local Cancer Center

Logan, UT – In the American Cancer Society’s 2010 Cancer Statistics report, changes in cancer treatment and education from the early 1990’s through 2006 has led to the saving of an estimated 767,000 lives states Dr. J. Leonard Lichtenfeld.  Though this is wonderful, fighting cancer cannot stop here. 

Prior to the building of Logan Regional Hospital’s Cancer, patients from Logan to as far as Afton, Wyoming, and even further, had to travel to Ogden for cancer treatments.  Sometimes these were three times a week, but only lasted 15 minutes.  But for that mother, father, brother, or sister, the drive was worth it to keep fighting, to keep hoping.

Three years ago, the timing was right, donations were made, and Logan Regional Hospital’s Cancer Center came to life.  The Center houses state-of-the-art radation therapy, chemo therapy, and a host of doctors, nurses, and staff who help people continue forward and fight cancer.  The Center also houses a library so family members, friends, and patients themselves can learn more about cancer, read others experiences, and draw comfort in knowing they are not alone.

The John K. Cannon Squadron is hosting a 5k Walk/Run and 20k Bike ride to benefit the Cancer Center.  2Cure Cancer is an event to not only raise money to benefit the Center, but to also raise awareness.  While participants are out walking, running, or biking, those waiting their return can obtain a free health screening; learn more about cancer, and ways to detect cancer through self-examinations.  The goal is to raise over $1,000.  Christina Roberts, Logan Regional Hospital’s Foundation Development Coordinator, stated that a $1,000 donation would be the largest from any university group.  April 23 is the day the fight will be waged, come and join in and with a little help from everyone, another life may be saved.

-END-

The Arnold Air Society is a professional, honorary service organization advocating the support of aerospace power. The “service” aspect is perhaps the foremost in the mind of many members, because of the society’s continuing contributions to our campuses, our communities, and our corps–but it should always be remembered that our primary mission is to improve ourselves as future Air Force officers.

The John K. Cannon Squadron has existed since 1952.  The Squadron currently maintains an active group of over 20 members.  All members are part of the Air Force ROTC Detachment 860 Cadet Corp. located on Utah State University’s campus.

Contact:

THOMAS P. BROSCHINSKY, C/1Lt, AAS
Public Affairs, John K. Cannon Squadron

Utah State University
thom.bro@aggiemail.usu.edu
(435) 770-7675

Final Press Release 3: Cause Promotion

FOR IMMEDIATE RELEASE:

10 February 2011

PRESTON PARKER, PRESIDENT

CVAIA

435.563.6565

preston@cvaia.com

Claiming Your Own Financial Independence: The American Dream

Cache Valley Area Investors Association

Logan, UT – The American Dream of financial independence is no longer a smoke game pushed by late-night gimmicks.  It can be done and is being done, right in your own backyard. 

For Preston Parker, founder and president of the Cache Valley Area Investors Association, he just wants the average joe to not have to depend on an earned income and realize the American Dream.  It doesn’t matter how many people show to the meetings, he just wants anyone who wants to succeed.

He and other like-minded individuals seek to help people realize that anyone can achieve this.  They teach simple principals of smart investing and making your money work for you rather than you working for your money.  To bring home the point though that you have to be smart, Parker states to “Never, ever, ever, put anything into an investment you cannot afford to lose completely.”  He is a realist but he wants to see American’s gain the financial dream of being independent. 

The CVAIA meets every first and third Thursday of the money and is free and open to the public.  Come to a meeting and see what you learn and see that this isn’t a smoke game.  Financial independence can and is being done.

-END-

If people learn the right mentality and approaches to investing, they can all be successful in what they desire.  People should be able to spend their time doing something they love, not just a job that provides an income.  Passive income largely makes this possible.  There are many organizations with the stated goal of helping people understand the relationship between assets, liabilities, income, expenses.  They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Street.

Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income.  CVAIA embraces the Law the Attraction, Law of Abundance, and Law of Exchange.  CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.

Contact:

Thomas Broschinsky

Public Relation Specialist

tom.broschinsky@gmail.com 

435.770.7675

Random Thought

My wife and I were talking about her friends recent marriage and how she had a helping hand in the marriage.  By her comment, she meant more along the lines that when she threw her bouquet her friend caught it and shortly thereafter, was married.

It got me thinking why people claim that, whether serious or not, that if you catch the brides bouquet you will get married.  I started to wonder if you could call it a self-fulfilling prophesy of sorts.  Prior to the catch, the individual may be thinking about marriage but the actual thought still seems somewhat out of the picture.  However, once the flowers come hurtling towards them and they catch, I would dare say that subconsciously they are more willing to accept the idea of marriage.  Not that I'm saying that the catcher will go and to Vegas and get hitched right away, but, when the idea presents itself, they are more willing to accept.  Because of the series of events, the catcher is more likely to become the next to be married because they, in a way, were more ready and willing to accept the idea of marriage.
  

That is my logic on why I think the tradition of those who catch the bouquet get married sooner than those who do not.  I realize that there are plenty of flaws in the logic, but, it's an interesting thought.

Draft Press Release 3: Cause Promotion

FOR IMMEDIATE RELEASE:

10 February 2011

PRESTON PARKER, PRESIDENT

CVAIA

435.563.6565

preston@cvaia.com

Cache Valley Area Investors Association

Claiming Your Own Financial Independence: The American Dream

Logan, UT – Preston Parker, founder and president of the Cache Valley Area Investors Association, wants to help local Cache Valley residents gain their own claim on financial independence.   He has started this cause by creating the valley’s Area Investors Association, or, CVAIA.

For Parker, it doesn’t matter how many people come to his meetings on the first and third Thursday of the month.  He just wants the average joe to not have to depend on an earned income. 

How does he measure success since everyone is at different income levels?  “It is not by the number of people that show up but really the feedback that people are practicing the principals of financial independence”, says Parker.

He and other like-minded individuals seek to help people realize that this anyone can achieve this.  They teach simple principals of smart investing and making your money work for you rather than you working for your money.  To bring home the point though that you have to be smart, Parker states to “Never, ever, ever, put anything into an investment you cannot afford to lose completely.”  He is a realist but he wants to see American’s gain the financial dream of being independent. 

The CVAIA meets every first and third Thursday of the money and is free and open to the public.  Come to a meeting and see what you learn and see that this isn’t a smoke game.  Financial independence can and is being done.

-END-

Contact:

Thomas Broschinsky

Public Relation Specialist

tom.broschinsky@gmail.com 

435.770.7675

Final Press Release 2: Image Management

FOR IMMEDIATE RELEASE:

8 February 2011

James E. Muellenbach III, CEO

Burger Planet

219.563.9873

jimem@bp.com

Heart Healthy Foods now at Burger Planet

Burger Planet introduces new healthy food menu Items

INDIANAPOLIS, IN – Burger Planet is breaking the mold of quick service restaurants and now provides a full menu of healthy items.  After more than 70 years of ruling the burger market they are now entering a market for the more health conscience. 

The market has changed and so has people’s lives and Burger Planet is adapting to that.  People drive all day or sit in a car and it is hard to find time to work out in the gym and that is the drive behind the healthy menu.  The working community needs to be fit enough to do their job and Burger Planet is behind them 100%.  In fact, they are so much so that Jayne Petersen, fitness guru and CEO of Looking Glass, Inc., has been hired on to help the company ensure all people, and especially women, live a healthy lifestyle even on the go.  She provides a strong message to women stating they can have burger and fries once in a while “so long as they are active” but she also urges women to “try some of Burger Planet’s exciting new menu choices, such as the fruit packages.”

Founder James E. Muellenback III wants Burger Planet “customers to realize its commitment to offering healthy choices on its menu.” This can be seen by the all the different healthy menu options of fruit packages, gourmet salads, and low-carb meals.

Burger Planet has entered a bold new market while still providing their home cooking meals that has skyrocketed them through the past seven decades.  Healthy friends, come and eat without the guilt on your mind but remember, when you need a good old fashioned burger and fries, Burger Planet can do that too!

Burger Planet has been a presence in the QSR market since 1934 and currently employs 48,272 people in 8,921 franchises in every state including 17 countries.

-END-

Contact:

Thomas Broschinsky

Public Relation Specialist
tom.bro@bp.com
219.549.6549

Draft Press Release 2: Image Management

FOR IMMEDIATE RELEASE:

8 February 2011

James E. Muellenbach III, CEO

Burger Planet

219.563.9873

jimem@bp.com

Heart Healthy Foods now at Burger Planet

Burger Planet introduces new healthy food menu Items

INDIANAPOLIS, IN – When you think of apples, salads, or low-carb diet meals, a high end, sit down restaurant comes to mind.  Burger Planet is breaking the mold of fast food burger restaurants and now provides a full menu of healthy items.  After more than 70 years of ruling the burger market they are now entering a market for the more health conscience. 

The market has changed and so has people’s lives and Burger Planet is adapting to that.  People drive all day or sit in a car and it is hard to find time to work out in the gym and that is the drive behind the healthy menu.  The working community needs to be fit enough to do their job and Burger Planet is behind them 100%.  In fact, they are so much so that Jayne Petersen, fitness guru and CEO of Looking Glass, Inc., has been hired on to help the company ensure all people, and especially women, live a healthy lifestyle even on the go.  She provides a strong message to women stating they can have burger and fries once in a while “so long as they are active” but she also urges women to “try some of Burger Planet’s exciting new menu choices, such as the fruit packages.”

Founder James E. Muellenback III wants Burger Planter “customers to realize its commitment to offering healthy choices on its menu.”  Opal Witcomb, talk show host and CEO of O Enterprises, has become an advocate for Burger Planet. 

Burger Planet has entered a bold new market while still providing their home cooking meals that has skyrocketed them through the past seven decades.  Healthy friends, come and eat without the guilt on your mind but remember, when you need a good old fashioned burger and fries, Burger Planet can do that too!

Burger Planet has been a presence in the fast food market since 1934 and currently employs 48,272 peole in 8,921 franchises in every state including 17 countries.

-END-

Contact:

Thomas Broschinsky

Public Relation Specialist
tom.bro@bp.com
219.549.6549

Final Press Release 1: Announcement

Social Media Club of Cache Valley
1504 Lynnwood Ave.
Logan, UT 84341
Contact: 661-772-7537

FOR IMMEDIATE RELEASE 25 January 2011

LOGAN, Utah – The Social Media Club of Cache Valley is a group of like-minded individuals that has been here in the valley for nearly three years.  Monthly they meet in different areas throughout the valley to meet with a variety of different individuals.  From the twenty something college student on the cusp of social media to the grandma trying to keep up with her grandkids on this new wave of technology, they all seek to gain a greater understanding of social media.
            Preston Parker, President of the SMCCV, refers to it as “a very fun and inviting atmosphere with the intention to promote education to those who want to learn more about social media”.  The club has the goal of becoming a self-sustaining service organization.  They are moving towards that end with the supporting of at least two Christmas concerts last year.

The club meets monthly on the second Tuesday typically around 6:30 pm unless otherwise noted.  Visit them at smccv.blogspot.com for more information and to get in on the “tweets” of where they meet.
           
Thomas Broschinsky
Thom.bro@aggiemail.usu.edu

tpbroschinsky.wordpress.com
435.770.7675

Draft Press Release 1: Announcement

Social media Club of Cache Valley
1504 Lynnwood Ave.
Logan, UT 84341
Contact: 661-772-7537

FOR IMMEDIATE RELEASE 25 January 2011

LOGAN, Utah – The Social Media Club of Cache Valley is a group of like-minded individuals that has been here in the valley for nearly three years. Monthly they meet in different areas throughout the valley to meet with a variety of different individuals. From the twenty something college student on the cusp of social media to the grandma trying to keep up her grandkids on this new wave of technology, they all seek to gain a greater understanding of social media.

Preston Parker, President of the SMCCV, refers to it as “a very fun and inviting atmosphere with the intention to promote education to those who want to learn more about social media”. The club has the goal of becoming a self sustaining service organization. They are moving towards that end with the supporting of at least two Christmas concerts last year.

Thomas Broschinsky

Thom.bro@aggiemail.usu.edu

435.770.7675

United Breaks Guitars Case Study

           With this particular issue it sounds to me like fingers could have been pointed at a lot of different people claiming that the issue was their fault or is theirs to deal with.  I say that as a blanket statement to include Dave Carroll and the rest of the band.  I know that while flying, if you have something that is fragile, then you can make arrangements the luggage handlers are aware by either stickers being placed on the luggage or some kind of special tag being put on the handle to indicate the contents are fragile.   To that extent, I would say that is something that Dave Carroll and his group did wrong.  However, that is not to say that the luggage handlers at Chicago’s O’Hare Airport are not responsible for their actions.

            I am sure that part of the training that luggage handlers receive concerns the proper way handling luggage and doing so in an efficient manner.  The handlers may have been in hurry trying to get the luggage moving so the plane wouldn’t be delayed but that doesn’t excuse the fact of throwing luggage around, especially a guitar case.  Regardless of whether or not there was a guitar in the case, it is always better to error on the side of safety.

            Now, concerning how United Airlines handled the situation, there are certainly much better ways to handle what happened then how they did.  I realize that in the customer service world there are specific ways of doing things and corporations have those in place so that customers don’t take advantage or the system.  However, the system should be set up to still be able to help customers and take care of issues rather than making them worse.  The fact that the issue wasn’t resolved right away, or at least within six months, was a big issue.  I have worked in different kind of customer service and you always want to follow policy and procedure but you it is always stressed to try to fix the issue the right way the first time so it doesn’t come up again.  That way you have happy customers and the company no longer has to deal with the issue. United Airlines should have done exactly that.  They had nine months at which point the issue escalated to Dave Carroll being in correspondence with an employee of United Airlines.  At that point and time, United should have weighed their options and said, “Should we give him the $1200 or make a gamble that he won’t tell anyone?  Let’s give him the $1200 and have it over with.”  Instead, they stuck to “their guns” and said no, denied the claim on some ridicules grounds, and paid a pretty heavy price, somewhere to the tune of $180 million.  United Airlines should have resolved the issue right away.

            As for Dave Carroll and the Sons of Maxwell, they did everything within their power and knowledge to get the issue resolved.  They attempted to contact an employee immediately after the incident but were passed off to this person or that person.  After resolving that they weren’t able to take care of it immediately, they took the only avenue they could, calling by phone.  It seems that Dave Carroll did everything he was told that was within his means.  He played the game to the best of his ability but United Airlines wasn’t playing fairly.  After nine long months of going back and forth the phone, email, and fax machines, Dave Carroll and the Sons of Maxwell did what they do best.  They used their talents as a creative outlet for their frustration to tell the world about what occurred while still being within their rights and without defaming and stating anything libelous about United Airlines. 

            Ultimately, the outcome that resulted was a necessary one.  It forced United Airlines to learn, though it was in a very hard way, it was still a necessary lesson.  Dave Carroll and the Sons of Maxwell did everything they could.  It wasn’t their intention to have United’s stock drop, but that was a consequence of United’s lack of action.  Dave Carroll and the Sons of Maxwell did everything right, United, though they stuck to “their guns”, did everything wrong.

Dear Jenna

                                                                                                                           

18 January 2011

Jenna,                                                                                        

            You recently asked me what my major is and what I intend to do with it for a career.  I tried to provide the best response I could at the time, however, it didn’t sit well with me.  This letter is my attempt to better help you understand what a public relations specialist is and how I intend to use it throughout my life.

            What a PR Specialist is not is a truth spinner.  This individual’s job hangs in the balance on how they represent their company or client.  If they do so in a manner that is deceiving or untruthful, it reflects poorly on them and their employer.  Neither of which is a desired outcome.

            A PR specialist also isn’t just a “people person”.  There is much more to not just good communication, but great communication.  The ability to persuade as to have people change a behavior is needed.  The understanding that sometimes people need the truth, no matter the outcome, but, to also understand that even though people scream for the truth, it is better it comes out in time.  Understanding the ever changing flow of media how to flow with it is the bread and butter of a PR specialist.  Also, a PR specialist is nothing if they cannot effectively communication with the written word.  Much of what is done is using a bunch of characters and symbols, placing them in a flowing form, and communicating in such a way to obtain a desired outcome or change in behavior.

            For myself, my desire is to utilize all of these abilities and traits of a PR specialist for the United States Air Force.  As a future Public Affairs Officer, I will utilize all of the aforementioned but also much more.  The nature of a PA Officer is to be able to use all forms of media to obtain a desired end.  Whether it be meeting with the media regarding something on base, putting out a statement about a downed pilot, or working with a commander of a base and advising him/her on how best to work the local government where I’m deployed.  All talents and abilities that belong to a PR specialist will have to be my hammer and nail so I can build anything that is asked.  That also means setting up activates on base or in the local community to also build a relationship of trust between the protector and the protected.

            I hope that this broadens your understanding of what a PR specialist does and the ever growing need for them. 

Sincerely,

            Tom

Good News

With the start of a new semester comes some good news.  

  1.  The John K. Cannon Squadron voted on a date for 2Cure Cancer.  The date is now 23 April!  That means as soon as I get some things finalized, we can start advertising.

  2.  I found out through some investigation that our potential venue is not located in Logan City limits.  That means that saves us some money and few issues we can run in to.

  3.  I'm working towards getting North Logan City to help sponsor our event.  If they do, that will save us nearly $550!  

  

So, that is the wonderfully good news.  Within the next two weeks everything should be set up.