FOR IMMEDIATE RELEASE:
8 February 2011
James E. Muellenbach III, CEO
Burger Planet
219.563.9873
Heart Healthy Foods now at Burger Planet
Burger Planet introduces new healthy food menu Items
INDIANAPOLIS, IN – When you think of apples, salads, or low-carb diet meals, a high end, sit down restaurant comes to mind. Burger Planet is breaking the mold of fast food burger restaurants and now provides a full menu of healthy items. After more than 70 years of ruling the burger market they are now entering a market for the more health conscience.
The market has changed and so has people’s lives and Burger Planet is adapting to that. People drive all day or sit in a car and it is hard to find time to work out in the gym and that is the drive behind the healthy menu. The working community needs to be fit enough to do their job and Burger Planet is behind them 100%. In fact, they are so much so that Jayne Petersen, fitness guru and CEO of Looking Glass, Inc., has been hired on to help the company ensure all people, and especially women, live a healthy lifestyle even on the go. She provides a strong message to women stating they can have burger and fries once in a while “so long as they are active” but she also urges women to “try some of Burger Planet’s exciting new menu choices, such as the fruit packages.”
Founder James E. Muellenback III wants Burger Planter “customers to realize its commitment to offering healthy choices on its menu.” Opal Witcomb, talk show host and CEO of O Enterprises, has become an advocate for Burger Planet.
Burger Planet has entered a bold new market while still providing their home cooking meals that has skyrocketed them through the past seven decades. Healthy friends, come and eat without the guilt on your mind but remember, when you need a good old fashioned burger and fries, Burger Planet can do that too!
Burger Planet has been a presence in the fast food market since 1934 and currently employs 48,272 peole in 8,921 franchises in every state including 17 countries.
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Contact:
Thomas Broschinsky
Public Relation Specialist
tom.bro@bp.com
219.549.6549
tom.bro@bp.com
219.549.6549
The lead would be much stronger if you cut out the first sentence all together. You want to get to the important facts right away. Just tell us what Burger Planet is doing and don't bother with the imagery.
ReplyDeleteOpal didn't sign as spokesperson, her fitness guru did. Don't get sued.
ReplyDeleteI think your lead could be stronger. I agree with Rebbeca, cut out your first sentence. Focus on who, how, what, why.
ReplyDeleteGood quotes!
ReplyDeleteYou included all the great, interesting points! Make sure you proofread closely for the final draft. Other than that, it sounded great!
ReplyDelete